Sports Bar & Restaurant Franchise
Wild Wing Restaurants
A high-impact digital presence for Wild Wing Restaurants, Canada's famous sports restaurant franchise known for Canadian-raised chicken wings in 101 flavours, multi-province menu selection, game day bundles, and streamlined online takeout ordering.
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Project objective
Showcase Canada's premier sports restaurant franchise with a bold, appetizing web experience that drives online takeout orders, makes multi-province location discovery effortless across 6 provinces, and highlights their famous 101-flavour wing lineup.
Design approach
High-energy sports bar aesthetic featuring game-day bundle promotions, high-contrast visual menus, persistent multi-location region switcher (Ontario, Alberta, Manitoba, BC, Quebec, Saskatchewan), and frictionless 1-click 'Order Online' pathways.
Services provided
- Website Design
- UI/UX Design
- Menu Architecture
- Multi-Location SEO
- Responsive Design
- Franchise Information Design
Key design decisions
- Highlight signature 101 wing flavours and game-day platters with bold, mouth-watering photography that drives immediate appetite appeal.
- Implement multi-region filtering across 6 Canadian provinces so guests instantly access localized pricing, takeout menus, and drink specials.
- Position sticky, high-contrast 'Order Online' call-to-actions to maximize conversion during peak game nights and family dinner rushes.
- Streamline mobile menu navigation with intuitive category filtering across bone-in wings, boneless, flatbreads, burgers, and craft pints.